WPP venture into muslim market with islamic branding consultancy: Martin Sorrell, have you forgotten where you came from?

http://www.wpp.com/wpp/press/press/default.htm?guid={9db7de34-6a83-4830-8c91-58302a2fbad9}

WPP has launched Ogilvy Noor, an islamic brand consultancy. "the "ummah" is seen as a family...you must be in it for the good of everyone...(..??) - not for the good of yourself", Nazia Hussain, director of cultural startegy, said.

"Modern muslim consumers are much savvier than previous generations. they will look beyond the halal sticker and ask how you run your company. where do your profits go: do you support Israel?


And they are not afraid to say: "This isn't right for me, I'm going to walk away". Times July 3 2010


11% muslim youths in population of world


$2.1 trillion; estimated worth of halal grocery market


$500billion: the annual growth of halal groceries


WHEN ARE YOU CONVERTING TO ISLAM, MR SORRELL, YOU KAPO?